Adssassin vs WordStream
WordStream Advisor — the self-serve software that made the brand famous — was discontinued in 2022. Today wordstream.com is free grading tools that funnel into LocaliQ's managed service. Adssassin is what most people searching for WordStream actually wanted: self-serve software, published pricing, that grades your account and then fixes what it finds. Here's the honest comparison.
Credit where it's due — this is an honest comparison.
Full credit where it's due: the Google Ads Performance Grader is free, fast, and has introduced more advertisers to their own wasted spend than any tool in history — run it, it costs nothing. The WordStream content library remains among the best educational resources in paid search, and LocaliQ's managed service (4.5/5 on G2 across 1,000+ reviews) is a legitimate option for owners who genuinely don't want to touch their ad account at all.
Four differences that decide it.
The Performance Grader ends where it's designed to: a score, a report, and a follow-up from a sales team, because its job is to show you that you need LocaliQ's services. Adssassin's audit ends differently — conversion-tracking forensics, search-term-level wasted-spend mining, bidding and structure checks, and then, for each finding, a prepared before → after fix. In one real account it surfaced $2,651/month in wasted spend as specific, approvable fixes.
Their report is the end of a funnel. Ours is the start of the product.
A managed service asks you to delegate; software asks you to decide. WordStream Advisor — the self-serve product — is gone, and what replaced it is humans running your ads after a sales call. Adssassin was built for the people that shutdown left behind: connect your account, run the audit yourself, and keep the keys. You operate it; a team doesn't operate you.
You wanted software, not a service. This is the software.
LocaliQ's managed pricing isn't published — you learn it in a conversation with a salesperson, and it varies by market. Adssassin's four plans are on a public page: $29 Insights (read-only), $49 Beginner, $129 Pro, $299 Agency. You can know the full cost in thirty seconds without giving anyone your phone number.
If a vendor makes you book a call to learn a price, budget accordingly.
Every change Adssassin proposes is a card: the exact budget, bid, keyword, or negative — before and after — queued until you click Approve. Approve one, approve all, see who approved what. The AI physically cannot touch your account without that click; the preview runs server-side by design.
Not a suggestion feed. A change queue you command.
Competitor details reflect public information at time of writing — check their site for current pricing and features.
A direct price table is not possible here, because LocaliQ does not publish managed-service pricing; it is quoted through a sales process. What can be said, verified August 2026: managed advertising services across the industry typically bill a management fee or percentage of spend, and WordStream's own historical positioning put agency-style management in the hundreds to thousands of dollars per month. Adssassin's published plans run $29 to $299 per month, flat, with a Found-Money Guarantee and a 30-day money-back guarantee. If a vendor asks you to book a call to learn a price, budget accordingly.
If you are a former WordStream Advisor user, Adssassin will feel like the product finished evolving: the 20-minute work week promise, rebuilt around a modern AI that shows its work. If you are currently a LocaliQ managed client, you can run Adssassin's $29 read-only audit on your own account at any time; it is a useful second opinion on what a service is doing with your budget, and it will show you exactly what it would change, without changing anything.
wasted spend surfaced in one real account audit
Expert Audit™ methodology, from a decade of hands-on practice
changes ever made without your approval click
No. WordStream Advisor, its self-serve software, was closed to new users in January 2022, and existing subscribers lost access when Google deprecated the AdWords API in April 2022. Today wordstream.com offers free tools like the Google Ads Performance Grader and routes users to LocaliQ managed advertising services.
It depends on what you used it for. For self-serve software that audits and manages Google Ads with you in control, Adssassin is built for exactly that, from $29 per month with published pricing. If you want professional tooling and manage large budgets, Optmyzr (from $299/mo) is the pro-grade option. If you want humans to run everything for you, LocaliQ's own managed service is the direct successor.
Yes, it remains free and is a reasonable quick diagnostic. Note that it requires account access and its results feed a sales process for LocaliQ services. It scores your account; it does not fix it.
LocaliQ does not publish pricing; managed-service quotes come through a sales call and vary. Adssassin publishes all plans: $29 (read-only Insights), $49 (Beginner), $129 (Pro), $299 (Agency) per month, with a 30-day money-back guarantee.
Yes, and it goes further. Adssassin's 7-step expert audit covers conversion tracking integrity, search-term wasted spend, bidding strategy fit, and account structure, and converts each finding into a prepared before → after fix you can approve. The audit is where the product starts, not where the pitch starts.
Adssassin runs the audit and queues the fixes — self-serve, published pricing, from $29/month.
Get startedFacts verified against public pricing pages and review platforms at time of writing — competitor pricing and features change, so check the source for the current figure.